Orbbec is a leader in 3D vision systems, with expertise in everything from 3D cameras and sensors.
To illustrate the work undertaken for the brand and to have a hero image for a client PR case study, Wise Up PR commissioned an artist to bring our campaign to life.
In our team’s mind, it was key to find a visually recognizable way to communicate the idea of both cameras and of 3D vision (but within a very much 2D illustration). The first concept illustrations played with these ideas, with 3D objects ‘popping out’ of a screen, and one showing a camera film with 3D objects very visible on the film, as if just photographed.
The final artwork combined both ideas, with 3D objects seeming to ‘pop’ out of a camera film, unrolling from a very recognizable spool of film.
The completed image evoked both photography and 3D sensing, perfect for an organization that majors in sensors and the ability to recognize and perceive 3D objects in space.
Subscribe to The Wise Up Wire, our monthly analysis on what's moving media and reputations in B2B markets. Considered insights. Not hot takes.
