IronVest is a market leader in consumer biometric fraud prevention in the cybersecurity sector. Following the completion of a project, Wise Up PR commissioned an artist to create bespoke artwork for a PR case study for our website.
We were keen to bring our case study to life, to find an arresting image which could turn this decentralized cybersecurity approach into an easy-to-understand and marketable artwork, conveying the idea of threats, biometrics and safety.
It was key that any image would not only convey instantly the idea of security, but that it should be comprehensible to a less tech-savvy audience. With IronVest reaching consumers with easily digestible tips and tricks around the latest cyber scams, the image had to convey the secure nature of the company and differentiate it from the tech-heavy imagery employed by many cybersecurity brands.
Wise Up PR suggested to our artist ‘classic’ security images focused around the idea of biometrics, such as a face scan appearing on the door of a safe, or a key with human qualities.
The draft images included keys with a finger pointing from the end and keys with a face, but in the end, Wise Up PR’s team opted for a variant on one of the initial sketches, showing a spy-like silhouette falling onto a safe with a lit-up lock and a glowing face to evoke the idea of biometrics.
The final image communicated the hi-tech essence of IronVest in a consumer-friendly way, highlighting how the brand protects consumers against looming and unfamiliar threats.
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