Emesent is a global leader in autonomous 3D mapping technology. Its Emesent Hovermap and Emesent GX1 products help surveyors map areas quickly using simultaneous localization and mapping technology (SLAM), even in dangerous and GPS-denied environments such as mines.
Mountable on robots, drones, backpacks, vehicles and poles, Emesent’s 3D data capture, processing and visualization solutions are used in mining, oil and gas, engineering, as well as defense applications, and even helped create a detailed 3D map of the historic Alcatraz Island in San Francisco, helping preserve the site for future generations.
To illustrate the work Wise Up PR undertook for Emesent, for our client case study content Wise Up PR commissioned an artist to create an artwork that captured the essence of Hovermap in particular, focused on Emesent’s mission of ‘mapping everywhere’ and ‘mapping the inaccessible’.
Emesent’s brand has incredible visual assets, from drones mapping caves to robots moving through GPS-denied environments. This presented a challenge of what to focus this piece of art on, given the range of possibilities.
One idea our team had was to focus on Hovermap “scanning” a map on a table to show the before and after effects of this piece of technology. A further, related idea was to have the technology reveal what was actually behind the facade of a building. As always with this process, we are not art designers and rely heavily on an interpretation from our artist to turn the grain of an idea into something interesting.
Our artist support let us know that while our sketch ideas were useful, for this image to really work, it needed to do less and be more simplified. He provided two differing drafts for our review.
One included a sketch of a drone hovering over a maze, while the other featured a drone scanning in a tunnel-like environment. We decided on the latter as our chosen image. Yet, one important, final piece of feedback was that the branding on Hovermap needed to be incorporated into the ‘head’ of the drone to make it distinctively Emesent-focused.
The final image foregrounded the ‘scanner’ element of the drone, with the machine hovering over a map-like colourful surface and flying through a tunnel – highlighting how Emesent’s technology enables mapping even in the most inaccessible areas.
