BVNK is a stablecoin payments infrastructure platform that enables businesses to add stablecoin payments to their platforms. Stablecoins are pegged to the value of fiat currencies, and Wise Up PR commissioned an artwork for our client PR case study to capture the way BVNK bridges the worlds of decentralized finance (DeFi) and traditional finance. It was key to clearly communicate BVNK’s global reach and how it unites different financial worlds.
With BVNK providing stablecoin payments infrastructure to enable businesses to add stablecoin payments to their platform, the first idea was to use a globe, communicating the global reach of the platform. A second thought was a heartbeat or heart monitor, with the result of a rough draft showing a heartbeat overlaid over a globe.
After reviewing the first draft, the team and the artist decided to focus on the global scale of BVNK combined with the idea of money rails, with a globe mirroring a coin, and train tracks showing how the BVNK platform enabled ‘payment rails’ that enable convenient payments around the globe.
The final artwork showed a globe encircled by the payment rails, with two trains (one steam, one electric), each carrying a stablecoin logo, one carrying gold to communicate the way BVNK carries value around the globe.
The final artwork communicated perfectly how BVNK’s technology is unifying and carries value from continent to continent, with the globe sitting in the middle of the speeding trains, looking like a coin.
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