Korean 4D radar company bitsensing is a pioneering technology company whose innovations span the transport, health and intelligent transportation system (ITS) sectors.
To accompany a PR case study detailing our work for this brand, Wise Up PR hoped to create an artwork that would encapsulate the real-world impact that bitsensing’s industry-leading technology has.
As bitsensing is a Korean radar scale-up whose technology spans very different domains (health and road safety), it was key to find an illustration that communicated both aspects of the company’s ground-breaking ‘4D’ radar sensing technology, which has important applications in everything from ITS applications to autonomous driving to health.
When briefing the artist, the team focused on an illustration that would blend these ideas, showing a heart rate diagram (one of the metrics that the radar sensor can monitor) combined with a car driving across the graph as if it were a hilly road.
The final illustration highlighted the radar sensor aspect of bitsensing’s technology, with a sensor illuminating the car almost like a searchlight, highlighting how bitsensing’s technology works in both in-car ADAS systems and in roadside sensors, which can monitor traffic.
The final illustration saw a solid, 3D road casting a shadow which looked like a graph of heart rate as seen on a medical device, capturing both aspects of bitsensing’s expertise, and the two likeliest ways the startup’s technology could change the world.
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