Attest is a consumer research platform in the market research sector that delivers data-driven research reports.
To bring to life our PR case study of our work for Attest, our team wanted a hero image that encapsulated what Attest was about, communicating clearly in a simple image.
As Attest is a consumer research company, the first drafts from our artist partner aimed to capture that (tricky) concept and simplify it into one concise illustration. The first drafts include an image of a shopper embossed onto a book, a receipt that turned into a customer journey, and a scientific flask filled with images relating to shopping and customer feedback – including a credit card, a receipt and a smiley face used for feedback.
The artist aimed to distill the idea of shopping and delivering insights into a single simple image, with Wise Up PR eventually selecting the scientific flask image as a clear, communicative image that gets to the heart of what Attest does – condensing many different consumer opinions that inform brands on how to ultimately create happy customers, thanks to these research insights generated.
The final image was perfect for Attest. The founder is a former scientist and marketing materials have previously been themed around science, so imagery of laboratory flasks was a perfect fit. The smiley face was the icing on the cake, evoking customer feedback and effectively communicating that Attest’s research technology platform gives insights into what makes people happy.
This finalized image, with liquid moving around inside the flask in vibrant colour, evokes the idea that you mix the ingredients (shopping data and customer feedback) and the end result enables brands to make (and keep) customers as happy as possible.
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