AimLock is a defense company specializing in autonomous targeting solutions.
With AimLock’s technology focused on enabling weapon systems to engage targets faster, for a PR case study concerning the work undertaken by our agency, Wise Up PR commissioned an artist to create artwork that captured the scope of its technology.
The brief was to capture how the Keystone (CTM) Core Targeting Module product from AimLock changes both aerial and ground warfare.
The brief for this artwork was simple: focus on the impact of AimLock’s Keystone CTM, a technology that works like a minicomputer that is integrated into both new and legacy defense systems.
It was key that the illustration should highlight the fact that the CTM can help target and classify drones, and how the system can be integrated into unmanned ground vehicles (UGV). The brief suggested that the CTM could ‘power’ vehicles, or otherwise convey how the CTM adds intelligence to existing vehicles.
The final illustration highlighted the real-world battlefield effectiveness of the CTM, and its versatility. In the foreground, a drone looms, connected to the CTM, while in the background, a UGV also seems to ‘draw power’ from the AI sensor device.
The final image communicated the changing battlefield of tomorrow with unmanned systems in both land and air, with a sense of movement and an illustration conveying how AimLock’s CTM can help to make sense of rapidly changing battlefield conditions.
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