A key challenge of Wise Up PR’s recent launch of a new brand identity was the question of how best to illustrate the work we’re most proud of, our client case studies (link below).
Some of our clients are in highly technical fields, some are not, how could this possibly be represented within different striking visual images?
We wanted to move beyond a traditional agency case study page, which is plagued by cookie-cutter images. Stock imagery was not going to do justice to our clients, or the work undertaken by our team.
Bespoke Images for a Bespoke PR Agency
We hit upon the idea to have bespoke imagery for each client case study, commissioned by Wise Up PR. We felt this was a way to illustrate the deep pride we take in the work we can talk about publicly. Such images would add vibrant colors combined with thought-provoking visuals that elevated our case studies.
In addition, having bespoke hero images for each case study fits exactly into our brand identity and offering – Big Client Experience, Boutique Agency Care.
Enter Dom Guzman.
Our team has long been fans of his editorial artwork and images for Crunchbase News and other leading media outlets. We felt confident he could bring his trademark originality to each case study image.
With Dom on board, each case study is now paired with a crafted, visually impactful illustration, helping to create a richer experience for those looking to find out more about Wise Up PR and the work we do.
The reaction from clients, feedback from a host of different stakeholders and website traffic since the launch of our new brand identity has only reinforced our confidence in working with Dom to set our case studies apart from others.