Supporting B2B brands in Seattle and the Pacific Northwest, we have a strong track record of delivering not only visibility but credibility for companies based here. From energy to defense and beyond, we’ve been trusted for years to manage the reputations of the leading companies in the region through strategic PR campaigns, media relations and content creation.
PR enhances brand awareness and reputation, becoming a driver of growth and point of distinction for Seattle companies. For the firms that invest in a communications program, it elevates a brand far beyond pure paid promotion tactics, which have a limited impact in engaging and changing audience perceptions.
It does this by organically placing a brand into respected media outlets through strategic storytelling, reaching and impacting Ideal Customer Profiles (ICPs) in a more authentic and less transactional manner than paid ads.
B2B companies in the Emerald City can rely on a communication campaign to be adapted to support any number of key business priorities, from expansion to fundraising to capturing market share. Working with a skilled PR agency helps to put in place a strategic program that ensures your milestone moments resonate with your most critical audiences.
There’s no bait and switch when you work with our team or handoffs to juniors. We’re proud to be a boutique PR agency where our founder is involved day-to-day in your campaign. Our entire team is also made up of domain experts with a minimum of 5-10 years of experience and will be working with you, too. Not only this, nearly everyone on our team is a former journalist, meaning we know intimately how the media works and how best to run a campaign.
We’ve strategically chosen to stay boutique in size too, believing that our clients are best served by having smaller, more hands-on teams of experts. This means you can rely on a team that has been there and done it with some of the biggest brands in the world (including the likes of Google).
We work with a host of B2B companies across an incredibly wide number of industries, from energy to deep tech to defense and far beyond. We’ve been B2B industry agnostic by design from day one, believing there is huge value in having a varied expertise level.
This approach has been a good choice as the majority of our clients sell their products and services far beyond just one, sole target audience. Instead, some are across as many as five to six sectors. This means we have in-depth knowledge of how to craft audience-specific messaging and run campaigns that touch wildly different sectors.
We’re an agency focused on three specific services: PR and media relations, social media and content. In each service area, we have a team of experts who support you with your specific brief. We aim to offer a broad range of services in order to scale as our clients grow.
A one-size-fits-all approach is not what we offer; instead, we’ll work directly with you to diagnose a clear strategy and set of tactics that will generate the results you want. This is because each company has its own unique and defined objectives, meaning a bespoke approach is the only way to create a successful program.
We work with a host of prominent companies within the Washington State area, meaning we know the market well. We assist these clients with specific goals that are both local and beyond, from regional employer brand work to national and international media relations outreach campaigns.
We’ve been trusted by a number of Seattle and Washington State’s most prominent technology brands to manage their PR. Our client partnerships from the city and state include the likes of Echodyne, LevelTen Energy and Modern Hydrogen. Our role has driven high-impact and sustained media coverage, helping our clients to achieve their objectives.
While we have local market expertise, we’ve extended our clients’ brands internationally to support them. This is a core part of our offering and much of our work for Emerald City companies encompasses both local and international campaigns, reaching as far as Europe, the UK and APAC.
We’ve consistently worked with our roster of clients across multiyear engagements and evolved our work as their needs have changed. This is something we put at the heart of our approach and are not an agency seeking to churn through a relationship with a client. We’re in it for the long run and have built a reputation to that effect.
We work hand-in-hand with you at the outset to have a defined brief of what you need support in. With this in place, we onboard fully within 5-7 working days in order to ramp up as efficiently as possible.
Following the onboarding sessions, a tailored communications strategy document is crafted. This forms the basis of what approach is recommended, along with the tactics that will achieve the agreed-upon key performance indicators (KPIs).
Base campaign storylines around insight gleaned from a brand’s Subject Matter Experts (SMEs) and apply these storylines to all content created for the campaign. This includes media pitches, pitching for interviews like podcasts, as well as thought leadership articles and press releases.
One tactic alone will not make a communications campaign a success. Variation is key. In the initial phase of a program, it is crucial to experiment with different tactics to see which ones fit the brand the best when measured against KPIs.
Media moves extremely fast today, meaning a strategy can never be set in stone. Instead, regularly revisiting the overarching approach is necessary and then adapting tactically ensures new opportunities aren’t being missed.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organised and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
We operate globally to best assist our Seattle-based clients who operate well beyond Washington State’s borders. It is especially needed as many key journalist contacts may actually be based outside of the US but no less relevant to your brand. Our team runs multimarket campaigns for nearly all our clients and we are able to do this with our core team or can call upon our trusted network of partners if there is a local language requirement.
What this means is that you can be assured we’ll scale as and when your needs change, regardless of geography.
Yes, we’ve been the PR agency for a number of Seattle and Washington State-based companies. We’ve supported firms like Echodyne, LevelTen Energy and Modern Hydrogen with PR. We have extensive experience assisting clients based in the area with campaigns and programs aligned to their communications and business goals.
Our service areas include: media relations, content creation and social media. Digging deep into our services, we support all things organic social and earned media campaigns would need. This also includes services like B2B influencer marketing, editorial content, content marketing and analyst relations. We provide a comprehensive range of services to best serve our Seattle clients.
Our team works across different time zones (with some of our clients in APAC and Europe), which means we’re very skilled in coordinating closely with client contacts based on years of experience. Our process involves tight coordination, such as status calls and regular updates that are provided early morning to our Seattle-based clients to ensure action items are moving along at pace.
Please see our case study page to read in more detail about our award-winning work for Echodyne and also the assistance we’ve provided to LevelTen Energy, two companies based in Washington State. In addition, we’ve worked with these clients for a number of years.
We’ve a strong record of working with some of the area’s most notable companies and have been trusted to run multiyear, local, national and international campaigns for these firms. This highlights the strength of our offering for companies based in Seattle.
Yes and this is something we already do for clients like Echodyne and LevelTen Energy. We’re the Agency Of Record (AOR) for LevelTen Energy in Europe, helping to maintain brand presence and reputation in the Spanish, UK and wider European markets for this client. While for Echodyne, we operate a global media relations press office function.
Yes, we have extensive knowledge and expertise regarding running PR campaigns for funding round announcements for Seattle companies. We have helped Washington State-based firms like LevelTen Energy in the past with their Series D, $65m announcement.
Working across tight time zones, making content resonate with local audiences and coordinating team activities based in different regions are some of the biggest challenges when running worldwide PR campaigns. This is why a PR agency partner is crucial, as they have the experience in managing complex campaigns that account for differing time zones and ensure that actions and activities don’t lag at any stage.
