Through our network partners, we provide PR support to B2B companies looking to raise awareness in the Spanish market, as well as other European markets if they need it. We’ve been trusted by international brands, with Spanish headquarters, to run impactful media relations, local content creation and social media campaigns.
A communications program can establish a clear market advantage for Madrid-based companies. Through strategic positioning, crafting stories that secure earned media coverage and the generation of insightful content, brand reputation is enhanced in a way that advertising cannot achieve.
The aim of communications is to create genuine, organic interest and awareness in a company, especially through placement of stories in independent media outlets. The additional advantages include better SEO and discoverability through backlinks, as well as improved industry positioning.
For companies based out of La Villa de Madrid and Spain, communications support all your most important phases of growth, from launching new products to expanding beyond Spanish borders. By working directly with a communications agency, you maximize your brand’s landmark breakthroughs and reach your most important audiences.
When you work with our agency, you only work with highly experienced professionals. Not only this, nearly everyone on our team, at one stage, had a career in journalism, positioning us as having deep insight into how media works. We’re proud to operate this way and don’t hand off to junior members; instead, your team comprises professionals with a minimum of 5-10 years of expertise.
We are also a boutique PR agency and that is by choice. We feel this is a better approach to address our clients’ needs by providing a more hands-on, expert-led team that can move at a quicker pace than larger agencies.
We’ve been trusted by an extremely varied client portfolio to deliver the impact they need. This experience covers everything from mobility to fintech to defense. From our first days, it was a strategic decision to provide agency services to a very varied type of B2B companies.
One thing also became quite apparent with this decision: many companies no longer just operate with one target audience in mind. Many of our clients will sell services or products that can touch upon a number of differing target customer segments, which sometimes can require very specific, bespoke messaging and tactics to reach effectively.
Some of our clients require comprehensive support across our three service areas (PR and media relations, content and social media), while others require support in just one specific service pillar. We’re built to be highly scalable and adaptable as you grow, offering you the service that you need the most right now. We’ll be ready to scale up and adapt when you need us to.
Whether it is earned or owned media that your brand needs help with, we provide extensive expertise where you need it most. Critically, we also provide a made-to-measure strategy focused on very specific tactics that will deliver against your brand’s unique objectives. We’re also highly adaptable, ensuring your campaign can be adjusted quickly as you scale.
We’ve worked in the Spanish market for a number of years now through our trusted partner network and operate a hub and spokes model, whereby strategy, content and tactical approach are agreed upon centrally and then executed upon locally, such as in Madrid and Spain. This is an especially effective model for clients whose marketing team may not be based in the country.
We’ve been entrusted to run Spanish market outreach for LevelTen Energy for a number of years. The focus has been to craft a media relations campaign that delivers impactful local, regional and national media coverage in Spain. Our founder is also from Europe and has extensive EU market knowledge, including in the UK and Irish markets.
Most of our clients require our team to manage multicountry communications programs and this is something we have extensive know-how in running. Our team is very mindful and experienced in ensuring campaigns resonate not just locally (as well as being nuanced to that market) but also far beyond Spain’s borders.
Creating a long-term partnership with our clients is central to all we do as an agency. We have, since our foundation, worked hand-in-hand with our clients over many years, across evolving briefs and needs. Our goal in all engagements that we have is to build campaigns and relationships that last.
At the outset, we agree upon a brief of activities which will be the method by which we will surpass your communications objectives. After a very quick onboarding phase of just 5-7 working days, we are ready to dive into addressing your brief.
Onboarding is an essential part of formulating a strategic approach document. The document itself provides recommendations on what the overarching strategy is, supported by the tactics to be rolled out to achieve your objectives.
In order to drive awareness and interest across earned and owned channels, having an interesting story to tell is the essential ingredient. Speaking with your Subject Matter Experts (SMEs) pulls authentic and distinctive storylines together and these insights are subsequently woven into content and pitches.
You will have your own specific set of challenges within your brief; this means a program needs to be flexible tactically. Some brands, due to their buyer personas, will need an analyst outreach program, while others may need influencer marketing. We’ll recommend what is best for your own set of challenges.
The media landscape is currently undergoing increasingly fast changes. Therefore, a consistent review and adaptation of the overall strategy is needed to ensure new opportunities are being capitalized on.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organised and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
We’re a borderless PR agency that is equipped to offer scalable support to our Madrid-based clients. In Spain, we have a trusted agency partner, while our in-house team can manage a communications program across US and UK markets if you require major English language country coverage. If you need multimarket support across other European countries, we tap our wider network of partners to help you launch local campaigns quickly and effectively.
With this model, we’re positioned to manage a comprehensive and coherent communications program that addresses both local audiences as well as international ones.
Yes, and we have done so for the likes of LevelTen Energy. Additionally, we have supported many non-Spanish companies to launch into this distinct market through our trusted agency partner who is deeply embedded in the local media scene and highly adept at localizing content for non-Spanish companies.
We support brands in three main buckets of services: media relations, content and social media. We’ve wide-ranging expertise across these three pillar service areas and can build fully formed campaigns around analyst relations, influencer marketing, editorial content creation and award and speaker slot campaigns. You will have your own set of objectives and we’re highly experienced in crafting a unique campaign that will best achieve your objectives.
We’ve worked closely with LevelTen Energy for a number of years, providing media relations and content support in the Spanish market specifically, as well as the wider European landscape. This has been a mix of data story creation and media pitching, to profiling and event support. You can view our case study page to find out about our work in more detail.
Through our highly connected and skilled local partner agency, we’re able to assist companies seeking to launch into the Spanish market. We can ensure messaging fits for the local market, content resonates with this specific geographically-based audience and the right media are targeted at the right time to make sure your campaign is a success.
International PR support has been a core function of our agency since our first days. We’re extremely well-versed in running global B2B programs that reach Spanish audiences, as well as further afield, such as North America and beyond, depending on your needs. We have also managed complex pan-European programs that have touched upon countries like Italy, Germany and Poland, each with its own local language requirements and expertise needed. We provide this service through our trusted partner network.
Hiring a PR agency gives you access to highly specialist expertise in media relations, content creation and social media management that is not available internally. For companies in Madrid, a good agency becomes an extension of your in-house team, enabling internal teams to become more efficient and effective as your agency provides support to stretched teams. Critically, agencies also work with a host of clients across many different industries, which means they are often at the forefront of trending tactics and approaches that can be integrated into your communications program to maximize its impact.
Yes, we’ve helped the likes of LevelTen Energy (its European headquarters are in Madrid) with funding round announcements in the past, aimed at raising awareness in Spain and the wider European market.
We’ve a track record of delivering for clients based in the Spanish market, or seeking to crack it, through our Spanish partner agency. We offer an experienced team of PR professionals (no juniors) who will work hand-in-hand with you from day one to achieve your objectives. We’re also able to support far beyond the Spanish market, helping to boost awareness of brands globally.
