Wise Up PR’s founder spent half his career in the UK market, including leading Google’s PR agency-side in the country. This means we’ve been delivering high-impact PR campaigns for B2B companies in the UK since our first days as an agency. Our team has also consistently supported UK brands looking to make a splash across the pond in the US, running international communications programs in media relations, content and social media for British brands.
PR provides a significant competitive edge for B2B companies in London. It achieves this by crafting distinctive messaging and positioning that is distributed through earned and owned channels.
In particular, media coverage secured through media relations activities acts as a third-party validator of a brand amongst target and buyer audiences, as media outlets publish news and interviews about your brand. Not only this, but companies also benefit from increased backlinks and market awareness through strategic programs.
Critically, too, having a communications function in place means your company is equipped to make the biggest splash around mission-critical business milestones. This can range from international expansion to product launches and by working with an agency, you make sure that your biggest company moments reach your key audiences.
There’s no middleman when you partner with us, or sudden handoffs to junior staff. We’ve put expertise at the heart of our offering, with all of our team members having a minimum of 5-10 years of experience within PR. You get access to a deeply experienced team, while our founder is also involved day-to-day with your brand. In addition, most of our team are ex-journalists, putting us in a position to understand how the media operates inside out.
We are also proudly boutique in size. We aren’t aiming to replicate 200-500-person agencies. Our size is a strategic choice, whereby we strongly believe our clients benefit more from a hands-on team of more experienced PR experts.
From our first days, we decided to be an agency that could provide a very diverse level of B2B expertise. This means that our team has worked with brands across fintech and crypto, mobility, defense and aerospace and many other verticals. We’ve even supported brands that are across B2B as well as consumer audiences.
This variety of expertise is important as many of our clients’ offerings do not fit into just one audience. Oftentimes, we will need to craft a program that reaches across different target audience types, supported by bespoke messaging and tactical execution. This flexibility means we can approach any brief with confidence and provide real-world examples of successful campaigns we’ve been entrusted with in the past.
Our approach is to provide services across three areas, including content, PR and media relations and social media. We deliver a comprehensive and scalable service offering as a way to best support our clients as they evolve and grow, making our support level highly flexible to adapt to needs and requirements for a program.
We’re an agency focused on three specific services: PR and media relations, social media and content. In each service area, we have a team of experts who support you with your specific brief. We aim to offer a broad range of services in order to scale as our clients grow.
Building and enhancing a brand doesn’t come from a standard strategy or set of tactics; instead, each company needs a tailored and specific approach that is focused on its own set of circumstances. We offer comprehensive services across earned and owned media that form into a customized program that is measured against your own objectives.
We work with some of London and the UK’s biggest brands and have assisted them with both local and international campaigns. While each brief is different, our team has the ability to mix local market expertise with international knowledge to ensure each campaign resonates across distinctive audiences regardless of geography.
Many different brands based out of London, as well as the UK, have come to trust us to be their agency of record (AOR). Since our foundation, we’ve supported B2B brands like Attest, BVNK, TransactPay and Wirex with their PR. Our founder also has extensive London roots within PR, having spent half his career in this market.
Many of our London and UK clients have needed support far beyond the British Isles and Ireland. The majority have worked with us due to our team’s international focus, whereby we have extensive experience running multimarket, complex communications programs to ensure our clients’ brand reaches as far as possible globally.
From the very beginning of our agency, we’ve approached each client engagement with an eye to creating and nurturing a long-term relationship. The reason is that this is in the best interest of both the client and the agency, and we rarely churn clients due to this strategic focus, cultivating a multi-year engagement and our track record points to this commitment.
We onboard very quickly to best assist your brand. The ramp-up is built around an agreement on what your brand’s brief seeks to achieve to align on expectations. Our streamlined process enables onboarding in just 5–7 working days.
Thanks to a strong and efficient onboarding process, we’re able to quickly create a customized strategy that incorporates campaign goals as well as provide recommendations for an overarching approach, as well as associated tactical execution. This is the framework for all activities.
A brand’s Subject Matter Experts (SMEs) should be involved from day one in a campaign, thanks to their industry knowledge. By speaking with them, we devise authentic storylines that are integrated into all activities and content.
Each brand faces up to its own set of communication challenges and campaign tactics should reflect this. Not every brand needs B2B influencer marketing or an analyst relations program, yet a wide range of tactics should be executed against to ensure a brand maximizes its earned and owned awareness.
The media landscape is ever-changing across both earned and owned channels. What works today might not work tomorrow and due to this fact, we monitor campaign effectiveness constantly to identify new opportunities, such as new media formats, to pursue against campaign goals.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
Media outlets are increasingly global, with key contacts spread across the four corners of the world. Previously, especially in media relations, this would have been a barrier to outreaching to a wider pool of contacts. No more. The relevance of the sector is now more important than geographical borders.
Our own agency model reflects this, with our team experts in devising and managing multicountry campaigns and pulling in our trusted network of partners if there is a non-English language component needed. For our clients, this means we’re the perfect partner to help them wherever their growth areas may be on a map.
Yes we provide a range of services to companies in the UK and London, focused on media relations, content creation and social. In addition, we do help non-UK companies launch into the city and the market if needed. Our team has extensive knowledge of the UK media landscape and helps clients reach their KPIs in this distinct market.
Our agency has helped the likes of London and UK-based companies like Attest, BVNK, TransactPay and Wirex. Please see our case studies page to read more about this award-winning work and how we helped these companies with PR.
We call our offering Big Client Experience, Boutique PR Agency Care. As a client, you’ll work directly with our founder, who has over a decade of senior PR experience, as well as our deeply experienced team. There are no handoffs to juniors and instead your brand will be led by a senior-level team of experienced professionals who know what works and what doesn’t. Additionally, as a boutique agency, we’re highly nimble and can pivot quickly as your priorities shift.
Nearly all the London and UK-based clients we’ve assisted have looked to our agency to devise and manage international PR campaigns. This work, especially in collaboration with engaging journalists, often involves localized content creation and extensive media pitching across global hub markets to ensure campaigns have as significant an impact as possible and reach as wide an audience as possible.
We’ve helped a number of companies to formally launch into the UK market and have much expertise in this area. For example, we launched a US-based company, a leader in adtech, into the UK market, securing media coverage to publicize this mission-critical launch. In addition, our team has both extensive UK and international PR market launch experience.
Yes, we’ve helped the likes of Attest ($60m) and BVNK ($50m) with PR for funding round announcements. Critically for London companies, we’ll provide media relations beyond UK media outlets to raise as much brand awareness as possible from such important announcements. In the case of Attest’s funding round, our work led to over 50 pieces of earned media being generated globally, with standout pieces secured with the likes of TechCrunch.
Messaging consistency across differing markets is a key consideration, as well as the need for localized content and tight coordination with a media relations campaign. Your agency should segment media outreach based on journalist and publication relevancy and avoid any double-pitching of media outlets on a global basis. This requires a deep understanding of the media landscape across key markets and also the ability to excel in the face of deadline pressures from differing time zones.
Our team works across time zones to make sure that activities and actions are moving along at a quick pace. Our process is a framework including status calls, regular account updates and providing such updates at the start of London-based clients’ days. This structure helps to enable a program to move quickly.
Often, internal teams are too stretched to devote strategic focus to PR. This is where a PR agency can make a huge difference, by putting a clear strategy in place, based on deep expertise and specialism in PR. This strategy will then be backed up by a range of tactics that closely align with a brand’s goals. The best agency partners become an extension of an in-house marketing team and can be trusted to secure impactful results with little hand-holding needed from the internal team.
