Helping B2B companies in Boston and New England, we secure impactful media coverage, conversation-starting thought leadership content and engagement-driving social posts. Each one of our Boston-based clients gets a senior team of PR experts providing counsel and management of their communications program to ensure their goals are not just met, but succeed, regardless of company size or sector.
When done right, PR can become a competitive advantage and growth driver for Boston companies. Whereas paid advertising is often ignored by key audiences, public relations has the power to reach and affect audiences’ opinions organically through strategic placement of stories in media and publishing of well-crafted content, creating a lasting impression that significantly enhances a business’s reputation.
For companies based in “The Hub”, PR’s benefits also extend to boosting a brand’s online discoverability and its SEO footprint through backlinks, helping overall market positioning to outpace competitors.
Whether your brand is looking to increase market share, stand out from competitors or drive market expansion beyond New England, the right PR agency partner helps to create a structured, strategic communications program to deliver impact against your objectives.
As a founder-led PR agency, your brand’s program is run by our senior-level team of experts. We do not hand off clients to juniors. Instead, our most senior team members, including our founder, conduct media pitching, draft press releases and help build your bespoke strategy from day one.
We’re also a boutique PR agency by choice. We’re not seeking to replicate big box, 500-person agencies. Instead, we’re built for businesses looking for more personalized and hands-on support for both their business and communications challenges. Due to our size and ways of working, we’re also highly adaptable. If you need us to adapt to new priorities, we can pivot at the speed you need, unlike bigger agencies.
As well as being boutique, at an early stage, we also decided to operate across a very wide variety of sectors. From mobility to defense to martech to fintech, you can name a sector and we are very likely to have significant experience within it. This variety is a core part of our agency offering and something we are extremely proud to provide.
This variety matters too, as many of our clients’ offerings span multiple different sectors, meaning we need to have the expertise and flexibility to build impactful campaigns that not only hit one target audience but also reach a very wide variety of unique buyer personas.
Our core service offering is across three main areas: PR and media relations, content and creative and social media, with our team having expertise in each. By offering a comprehensive range of services, we’re able to best address your brief with activities that fit your brand’s business and communications goals, especially as you scale.
We’ll define with you what services will make the biggest impact you need, across PR and media relations, content and social media. Each company is different, meaning you’ll have your own bespoke PR program that encompasses a variety of activities that will address your biggest challenges and ensure objectives are met.
We know and are based in the Boston market and support a range of companies based in the city and the New England area, with both local and national campaigns, highly customized to their specific needs. From using PR for employer branding for local hiring initiatives to more national and trade-focused work, we’re here to help.
A range of Boston-based firms have come to trust our agency to run their communications function, including one of the city’s most well-known adtech brands. Our work for clients like this, and others, has resulted in impactful media coverage that has driven sustained awareness, as well as enhanced discoverability.
We’re adept at moving campaigns beyond New England and the US, supporting Boston-based clients with international PR. This work has included media relations that touch European, UK and APAC markets, ensuring their news and awareness reach far beyond the local area.
We have an extremely strong track record of building long-term relationships with our clients. This is the goal of all our engagements with the businesses we work with, and we’re not a churn-and-burn agency. This matters because for PR to be effective, it needs to be a consistent business function that operates over a long period of time to see the best results.
After agreeing a clear brief and objectives, our agency onboards and ramps up within 5–7 working days to best support you in an effective manner.
The onboarding phase is where a bespoke communications strategy is formulated. The strategic document outlines what tactics are recommended to be employed, while a month-by-month overview of expected activities is also detailed.
Telling a compelling story is at the heart of good PR. Speaking with your Subject Matter Experts (SMEs) unlocks these storylines and we work up these insights into content across press releases, commentary, interview pitches and podcast appearances.
Each brand’s brief is different, meaning these tactics have to be varied in order to address the key communications objectives unique to a company. For example, an analyst program may work for one client, while an influencer marketing campaign may be more appropriate for another.
A strategy doesn’t stand still, especially with rapid changes within media. Therefore, we’ll constantly review what has worked and where it can be improved upon to make sure your campaign momentum is sustained over the long term.
From the outset, Wise Up PR has specifically sought to assist clients across a very broad spectrum of industries, believing that there is immense value in reaching even the most niche of audiences through strategic, targeted PR campaigns.
We’ve carved out our own niche as the deep tech PR agency of choice for brands changing not only their industries but the world with technologies like advanced radar, LiDAR, 3D cameras and more.
We know fintech and have built campaigns for BIN sponsors, EMIs, investment apps, banks, accountancy platforms and more.
Firms from all parts of this sector – ADAS to APS to ITS brands – trust Wise Up PR to enhance brand awareness amongst automakers, OEMs, investors and more.
From handling enterprise-level clients to more fast-growth B2B technology companies, we have expertise working with a highly diverse number of companies, such as data center firms, SaaS providers and AI businesses.
Our team has experience devising global campaigns for brands that touch all parts of the energy ecosystem including renewable energy, commodities, technology marketplaces and business intelligence platforms.
We’ve a very strong record of running highly effective campaigns for a wide mix of clients and tapping their solutions into the biggest retail moments in the calendar year, like Black Friday, Prime Day and the holiday season shopping.
“Wise Up PR worked as a true extension of our marketing team. They're sharp, organized and easy to work with and helped to deliver important company announcements and secure great podcast interviews for Triple-A. What I valued most was their understanding of the digital assets space and how quickly it evolves. When our priorities shifted, they adapted just as quickly, without missing a beat and continued to bring fresh media opportunities to the table.”
“Wise Up PR has clearly demonstrated the value that strategic media relations deliver beyond just one announcement. What has stood out from day one was that the team really understands deep tech, can create a clear PR strategy and, ultimately, get results from its targeted media outreach. By working together, earned media is now an integral part of how Emesent builds awareness, as well as communicates our most important milestones.”
“The Wise Up PR team has been a great partner for us across high-quality content creation and media relations support. Their expertise in supporting emerging technology companies aligns perfectly with our goal of shining a light on the Pacific Northwest's technology ecosystem on the world stage.”
“The team at Wise Up PR has helped us at a key time for TransactPay. It has provided everything we could need - high-quality content, skilled media relations strategy and execution and also assistance with our social media. They've been the perfect partner to TransactPay and helped boost our brand recognition amongst our key audiences. I can't recommend Wise Up PR enough.”
“Orbbec’s brand awareness in the US and Europe has been transformed thanks to working with Wise Up PR. They provided exceptional media and influencer relations results during a crucial time for us, including a collaboration with Microsoft and a product launch at CES. They are a team of sensor and deep tech experts who can be trusted to not only get your brand and industry but also get the job done.”
“Wise Up PR has been a great partner to LevelTen Energy for our Pan-European press office. We really value the team’s in-depth media relations expertise, responsiveness working across time zones and ability to deliver excellent results.”
“We wanted a PR agency that could elevate BVNK into the biggest media publications in the world, a key aim at a time of accelerated growth for our company. Wise Up PR delivered what we needed and also provided ongoing and outstanding expert media relations counsel and strategy that helped achieve our PR campaign goal.”
“Wise Up PR has really delivered for IronVest. It nailed our brief by building a highly successful strategy that took our brand into some of the biggest media outlets in the world. The team is also filled with PR experts and offers its clients an excellent level of care and support.”
“The team understands how to navigate media on a global scale, and they secured top-tier media coverage that propelled our South Korean-based brand onto the world stage. This coverage drove significant inbound sales inquiries, while their expertise with running awards programs helped us gain industry recognition that set us apart from competitors. Working together proved the real business impact PR can have.”
“My past experiences with PR agencies haven’t always been positive, but Wise Up PR completely changed that. They’re incredibly knowledgeable about the defense industry and move quickly to the pace we need. For AimLock, the team drove high-impact media coverage, as well as running an incredibly effective organic LinkedIn strategy that generated interest and engagement from hard-to-reach defense sector buyers and partners. This work has forged authentic connections for AimLock across channels and with our key audiences.”
We operate a borderless PR agency model to scale in tandem with our Boston-based clients’ growth in the US market and far beyond. Our team has extensive experience in managing multimarket communications programs for New England companies across media relations, content and social media, especially in the European and UK markets. Depending on the international markets you’d like to target, we can assist you with our in-house team or integrate our extensive network of trusted partners who can be plugged into campaigns quickly.
Whether you’re scaling in Boston or expanding quickly abroad, our approach ensures that your PR program reaches the right audiences locally and internationally.
Yes, we are a Boston PR agency, based in the heart of the city. We provide services including content creation, copywriting, strategic messaging and positioning counsel, as well as media relations and social media strategy and management. Founded in 2021, we’re proud to be a Boston-based agency and help a wide range of New England-based B2B businesses with raising their profile with their key audiences.
We have extensive experience working with clients based in Boston, including one of the leading martech companies located in the city. In addition, we’ve helped a range of international clients who have offices in Boston and the New England region to become, in effect, their team on the ground from a communications and PR perspective.
As a communications agency, we are able to provide a wide range of services to B2B companies based in Boston. Our expertise is spread across three main pillars: media relations, content creation and social media. At the outset, we will define with you what your brief is and where you need support the most. This is crucial as it will enable us to identify which specific services your brand needs to address your brief. Beyond the core pillars we provide, our agency can help with analyst relations, media training, B2B influencer marketing and PR strategy.
Despite being based in Boston, our agency operates a global media relations model for nearly all our clients. What this means is that we will support New England-based media and national US journalist outreach campaigns, while also having the unique ability to conduct global media relations if needed. This is because our team has extensive media knowledge across the European and UK markets, given our founder spent half his PR career there.
Providing PR for funding rounds is a core part of our agency offering and we’ve helped Boston-based companies with a number of critical funding round announcements, securing high-impact media coverage with the likes of TechCrunch, Fortune and other outlets, as well as generating lasting industry awareness and mindshare.
Hiring a PR agency gives you access to highly specialist expertise in media relations, content creation and social media management that is not available internally. For companies in Boston, a good agency becomes an extension of your in-house team, enabling internal teams to become more efficient and effective as your agency provides support to stretched teams. Critically, agencies also work with a host of clients across many different industries, which means they are often at the forefront of trending tactics and approaches that can be integrated into your communications program to maximize its impact.
Waiting until you “need PR” is a common misconception and is a reactive response to brand building. This is because creating a recognizable and reputable B2B brand doesn’t happen overnight. Instead, investing in PR agency support should be seen as a long-term strategic imperative. Companies that commit to putting in place a communications program early see significant results, while establishing industry recognition and credibility with their key audiences.
