The Consumer Electronics Show, better known as CES, is the world’s premier tech event, showcasing the latest gadgets, innovations, and trends. If you’re looking to attend the 2027 CES, this guide will walk you through the process of registering, covering everything from key deadlines to different registration types. Let’s dive in.
Step 1: Determine Your Registration Type
Before you even begin the registration process, it’s important to determine what type of pass you’ll need. CES offers a variety of passes, including:
- Attendee Pass: This is the most common pass, granting access to the exhibition floor, keynotes, and select sessions.
- Press Pass: If you’re a journalist or media professional, you’ll need this pass for access to press events and other exclusive areas.
- Exhibitor Pass: This is for companies showcasing their products at CES.
Make sure you know which pass is right for you. If you’re unsure, check the CES website for a detailed description of each type.
Step 2: Note Key Deadlines
CES registration opens several months before the event, so it’s crucial to mark key dates on your calendar. Here’s what you should keep in mind:
- Early Registration: Opens in the summer of 2026. Registering early can save you money and ensure you get a spot.
- Standard Registration: Begins in the fall of 2026. The prices increase, but it’s still an affordable option.
- Late Registration: Begins in December 2026 and runs through the start of CES in January 2027. Expect higher fees and limited availability.
To sign up for a notification for when CES registration opens, visit the link here.
Step 3: Complete the Registration Process
Once you’re ready to register, head to the CES website and look for the registration page. Here’s what you’ll need to do:
- Fill Out the Form: Provide your contact information, organization details, and other required information.
- Choose Your Pass: Select the type of pass that suits your needs.
- Payment: Complete your payment securely online. If you’re registering early, you might qualify for a discount.
After completing the form, you’ll receive a confirmation email with further instructions, including how to pick up your badge at the event. If you’re attending as an exhibitor or organization, make sure that you get a proper headcount of who from your team will attend as early as possible.
Step 4: Plan Your Visit
With your registration confirmed, it’s time to plan your trip. Consider booking your hotel early, as rooms fill up quickly in Las Vegas during CES. Additionally, check the CES schedule to identify key events, sessions, and booths you want to visit.
Step 5: Attend CES 2027
Be sure to bring your confirmation email and ID to pick up your badge, and get ready for a week of networking and innovation. Now that you know all you need regarding registering, are you interested in beginning the planning process for your public relations strategy?
If you’re interested in using the event to line up briefings and increase brand awareness with key media and influencers, kindly contact a member of the Wise Up PR team here to learn about how to make the most out of your attendance.