pv magazine recently interviewed LevelTen Energy’s Pieter van der Meulen (a Senior Account Manager) about why PPA prices for photovoltaic projects have fallen, as well as his views on the emerging structures for solar-plus-storage PPAs. LevelTen Energy has been a client of Wise Up PR for a number of years (see our case study here for more details).
Published on 10 November 2025, the interview delved into a host of issues related to the PPA market across Europe. With a specific focus on the rise of the hybrid PPA model, it covered how this model has risen to prominence and how the market is still maturing. The subsequent article was also published across pv magazine’s network of localized language outlets, including France, Italy and other markets.
This interview highlights LevelTen Energy’s data points (through its PPA Price Index), as well as its expertise around evolving market issues like hybrid PPAs.
View The Media Coverage
Read the full article from Michael Fuhs, head of the pv magazine editorial department, here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 125,000, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Energy trade media outlet
- Readership: Energy and renewable industry professionals
- PR campaign activity: Subject matter expert (SME) interview placement
Quoted: What Our Client Said
“Pure PV PPAs are becoming less competitive in markets,” said Pieter van der Meulen, Senior Account Manager, LevelTen Energy.
“From LevelTen Energy’s perspective, hybrid PPAs represent the next evolution of the market. While the number of hybrid PPAs signed so far remains limited, market dynamics and improving bankability are setting the stage for broader adoption across Europe.”
“The hybrid PPA market is still maturing, and more work is needed to establish common standards that can unlock its full potential. We’re seeing these simplified formats gain traction because they combine price stability with low complexity, opening the hybrid PPA market to a much wider range of corporate buyers.”
Insights On How We Secured This Media Coverage
At Wise Up PR, one of our favorite pitches to bring to media is a bona fide expert who has genuinely fresh insight into a new trend and how it is impacting an industry. What’s great about this type of pitch is that journalists typically want to interview spokespeople who hold this powerful combination.
In effect, you are connecting a journalist with a subject matter expert (SME) who can give them and their audience critical insights into the who, what and why of such trends.
An added bonus of this type of media situation is that it typically establishes a relationship with a journalist or media outlet and they will return for additional interviews and commentary requests in the future.