In a recent piece with defense trade publication, Defense and Munitions, Mehler Systems Group was featured for supplying 1,800 operational waistcoats to the Zurich City Police Department. Mehler Systems Group is part of Wise Up’s extensive portfolio of Defense and Public Safety clients, offering innovative solutions to those on the frontlines of the battlefield and protecting our communities.
The article detailed how the waistcoats would provide protection and adaptability for officers on duty through a project that was slated to last 60 months. The reporter shared how the gear would not only provide the public reassurance and the officers visibility in operational scenarios, but also ballistic protection from a wide-range of firearms.
The piece highlighted Mehler System Group’s reputation for being a trusted partner to European law enforcement agencies and a leading provider of ballistics gear.
View The Media Coverage
Read the full article from Senior Editor of Defense and Munitions, Jake Kaufmann, here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 7,400, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Defense and public safety trade publication
- Readership: Defense and Government stakeholders, law enforcement, munitions specialists
- PR campaign activity: Partnership campaign placement
Quoted: How Our Client Was Featured
Jake Kauffman, Senior Editor for Defense and Munitions, reported:
“Mehler Protection has been working in partnership with the Zurich City Police since 2016. The new contract once again reflects Mehler Protection’s position as a trusted partner of leading European law enforcement agencies.
‘Successful projects are the result of strong partnerships,’ says Alexander Mahr, key account manager, Mehler Protection, Body Armour. ‘Together, we have implemented customised requirements—efficiently, solution-oriented, and on the basis of a trusting collaboration that has already proven itself since 2016.’
The agreement also underscores the added value of the integrated expertise within Mehler Systems, which enables the Group to deliver comprehensive solutions that combine personal ballistic protection, tactical load-bearing systems, and mission-specific adaptability.”
Insights On How We Secured This Media Coverage
In the Defense and Public Safety industries, partnerships are key to cutting through a tight-knit, reputation-based market. When a public agency selects one of our clients’ technologies, the Wise Up PR team knows that this is not a moment to let fly by. These kinds of partnerships are what signal to the market that a brand can be trusted and is where PR can have a hand in increasing lead generation and opening up sales conversations.
This piece of coverage was landed with this mindset and an expert understanding that partnerships of this caliber deserve a mega push across key trade outlets (what your customers read) and top-tier media outlets alike.
The result was a write-up that highlighted our client’s legacy of delivering trusted products to one of the highest stakes industries, all backed by a truly boots-on-the-ground partnership.