In recent reporting from Power Technology, LevelTen Energy’s Director of Innovation Andrés Acosta shared his expert insights on energy storage’s role in sustainably shepherding in the explosion of AI innovation and data center dependence. LevelTen Energy has been a client of Wise Up PR for a number of years (see our case study here for more details).
As AI drives massive growth in data centers, Power Technology covers how modern energy systems can keep up under the stress on the grid. Acosta weighed in by sharing that battery storage and unique contracting models are key to maintaining reliability. This is especially true as data center energy consumption is expected to double by the year 2030, putting hyperscalers in a challenging position to deal with grid stress, price volatility, and pressure to decarbonize in certain markets.
The article highlighted LevelTen Energy’s data-led insight into these market trends, strengthening its role as a trusted source of market intelligence for developers, corporate buyers, and energy investors navigating an increasingly complex PPA environment.
View The Media Coverage
Read the full Power Technology article, written by Energy and Power Editor-and-Chief Jackie Park, here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 180,900, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Energy trade media outlet
- Readership: Energy and renewable industry professionals
- PR campaign activity: Research / data pitching placement
Quoted: What Our Client Said
In her article, Jackie Park writes:
“On LevelTen’s platform – an online marketplace facilitating energy transactions – Acosta has observed that while renewables power purchase agreements (PPAs) had been popular between hyperscalers and energy providers in recent years, buyers (hyperscalers) are now finding them ‘less attractive and effective’ due to ‘the cannibalisation of prices and surge of negative hours in many markets’.
‘That is where batteries come in, allowing buyers to capture higher prices,’ the LevelTen official says. ‘Sellers (energy providers) need project finance and stable revenue since they are in the business of making money through energy. Buyers are not. They just want 24/7 matching and delivery profiles that can adjust to their consumption profile.
‘Adding batteries into the equation helps bridge this gap.’”
Insights On How We Secured This Media Coverage
The team at Wise Up PR knows how to link up a subject matter expert (SME) with the right media to tell the story they are eager to speak to. In this particular case, the spokesperson not only had owned data to reference, but also a fresh take on how to tie that data into the newscycle.
In effect, we secured this coverage by putting the client front-and-center on an issue plaguing the industry: data centers’ seemingly never-ending strain on modern energy grids. This is great for the brand, as it increases credibility, but also great for media, as it hand-delivers an expert tailored to the most pressing news items on their beat.
The best part is that this kind of media pitching is what establishes long-term media relationships, often opening up the door for the reporter to reach back out when they need more expert insights as a story continues to live, breathe, and develop over time.