Forbes recently included Attest’s research in the weekly installment of the Forbes CMO Newsletter, released Wednesdays to subscribers over email and also published as an online piece. Attest has been a client of Wise Up PR’s for 4 years, where the bulk of our media relations work is centered around research campaigns (see our case study here for more details).
Published on March 5, 2025, the newsletter opened with reference to Attest’s report, highlighting the uptick in usage of generative AI amongst consumers. The reporter pointed to Attest’s research to highlight how much consumers have grown to trust the results that generative AI platforms deliver, with the majority now trusting AI just as much as they do organic or paid web search results
This inclusion highlights Attest’s aptitude to release research that fits snugly into the news cycle, as conversations around AI’s impact continue to swirl and industries remain eager to know how to get ahead of its usage.
View The Media Coverage
Read the full Forbes CMO Newsletter, authored by Forbes Staff Writer Megan Poinski, here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 94.8 million, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Top-tier global business title
- Readership: Business decision-makers, entrepreneurs, and investors
- PR campaign activity: Research campaign placement
Quoted: What Our Client Said
Reporting from Forbes Staff Writer Megan Poinski stated:
“For many consumers, trust in generative AI is increasing as they’ve had a chance to use it. A new study from consumer research platform Attest shows that about two-thirds of Americans have used generative AI tools, and nearly seven in 10 trust the information it gives them. In fact, they trust AI results just about as much as traditional search engine results—both organic and paid.
Generative AI is seen as a sort of personal assistant, with 49% of Americans likely to use it as a tool to research purchases. Two out of five look to AI to answer questions or explain complex topics, while close to a third use it as a study aid. More than a quarter use AI to help generate ideas, and to help write letters or emails.
As a personal tool, AI is here to stay. More than half—57.4%—expect to be using these tools more in the next six months. Just 5.1% say they will use it less. And a total of 35% of consumers—an increase of 4% over last year—trust AI companies with the data they collect.
The study also bodes well for marketing. Attest asked consumers a variety of questions about brands’ use of AI technology. Opinions on campaigns and AI-generated models remained largely unchanged since last year, though recognition of benefits increased by a couple of percentage points across the board. The biggest jump came from consumers recognizing that AI can help with more creative advertising, a sentiment shared by 38% this year as opposed to 34% in 2024.
If you’re not fully making the AI transition yet, there’s also good news for you in this study: 56.6% of consumers said they’re going to use traditional search engines the same amount in the next six months. And more than a quarter—27.4%—plan to use them more.”
Insights On How We Secured This Media Coverage
Wise Up PR has a successful track record of deploying research campaigns. We collaborate with our clients to make sure that their research is as “PRable” as possible, inputting into the process to ensure that research lends a newshook. In this particular case, we knew that marketers would be especially keen to know how much consumers “trust” generative AI results as they are forced to rethink strategies that relied solely on grabbing attention through traditional search engine results.
Because we input into the process ahead of the research being fielded, we were able to create a strategy that landed with a top-tier placement. It’s this kind of collaboration that not only brings reporters the kind of research that makes sense to their beat but also helps to increase the credibility around a brand.