NextGenDefense recently interviewed Echodyne CTO and co-founder Tom Driscoll on the stark economic asymmetry of drone warfare and how Echodyne’s proprietary metamaterials electronically scanned array (MESA) radar is helping to bridge the gap. Echodyne has been a client of Wise Up’s for a number of years, where we support the team’s overall press office function across media relations and content creation.
View The Media Coverage
Read the full article by NextGenDefense and The Defense Post Editor-and-Chief Mahir Zeynalov on NextGenDefense here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 78,000, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Defense and Defense Tech trade publication
- Readership: Defense professionals, members of the military, procurement decision-makers
- PR campaign activity: Subject matter expert (SME) interview placement
Quoted: How Our Client Was Featured
“If I send 10 or 100 small drones, which each cost $100, and I destroy a $100 million radar, then you’re out $100 million,” said Tom Driscoll, CTO and Co-Founder of Echodyne.
He added that Echodyne’s unique physics design for radar is a game-changer in this cost asymmetry between drones and drone defense. “That different approach has just been 10 or 100 times less expensive than every approach to building a classic phased array that’s ever been tried.”
When discussing what makes Echodyne radar so competitive in the market, he shared that it’s all in the approach and Echodyne’s radar can deliver “most of the performance of a very high-end, very expensive radar while offering a price point that allows you to symmetrize the problem.”
Insights On How We Secured This Media Coverage
At every touchpoint – whether during regular team calls or when reading a client whitepaper – we have our eyes peeled for what we call “PRable moments”. One resounding and interesting comment we heard from the team was the issue of cost asymmetry between the cheap drones and the insanely expensive systems they are able to cause harm to.
Not only did this soundbite scream “headline,”, it is also a major proof point to why Echodyne’s radar is doing so well within the wider radar market. We knew that a story based on this would not only be a great spotlight on Echodyne’s product but also add to the reporter’s knowledge about why the drone threat is so complicated in modern-day warfare.
To secure this piece of coverage, we executed on an SME campaign, putting forth conversational points based on authentic soundbites pulled directly from (and approved by) our client. This not only sets the stage for media opportunities that matter, but also ones that are perfectly suited for the spokesperson at hand.