Echodyne was recently featured in an industry guide on Security Sales & Integration called “Intrusion Detection: A Complete Guide.” Echodyne has been a client of Wise Up PR’s for a number of years, where we support the team’s media relations and content creation.
The guide features advice for security integrators, looking to strengthen their perimeter intrusion detection systems (PIDS) across both physical security and cyber security threats. This includes the importance of incorporating advanced radar technology, like Echodyne’s proprietary metamaterials electronically scanned array (MESA) radar, to detect drones, which are increasingly being used to skirt traditional ground-based PIDS systems.
Within this Guide, Echodyne is referenced as a key vendor who can help security integrators secure sites against the rapid proliferation of these small aircraft, across both careless operators and those intent to perpetrate harm.
View The Media Coverage
Read the full article, “Intrusion Detection: A Complete Guide,” on Security Sales & Integration here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 22,100, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Security industry trade publication
- Readership: Security system integrators, installers, manufacturers, and physical security professionals
- PR campaign activity: Thought leadership placement
Quoted: How Our Client Was Featured
“Drones have become a key element of intrusion detection systems, Dedrone chief marketing officer Mary-Lou Smulders wrote. They can sometimes become security threats, though, according to Leo McCloskey, vice president of marketing for Echodyne.”
Insights On How We Secured This Media Coverage
At Wise Up, we are always upfront that “media relations is not a tap you can simply turn on”. What that means is that you have to focus on building long-term, authentic relationships with key media outlets, as that is the way to really unlock a steady drumbeat of coverage down the line.
This placement is a prime example of a long-term relationship with a trade publication. Within, the client’s thought leadership piece (which was placed long before the creation of this article) was referenced and linked within. This shows that the publication has long believed that Echodyne is a thought leader in this space, after countless and consistent communications from the PR team.
It’s these long-term relationships that really unlock a publication to using a client’s expertise on a regular basis and the bedrock of any good press office.