Business Insider interviewed Matt McCrann, CEO of DroneShield’s U.S. business, on the growing drone threat facing Western countries and how unprepared governments, military forces, and civilian authorities remain. Wise Up PR has supported the US function of DroneShield’s public relations program since early 2025.
Published on 11 November 2025, the article explored how drone activity linked to conflicts like the war in Ukraine, alongside frequent incursions and disruptions in the U.S. and Europe, has accelerated awareness of the risks drones pose well beyond the battlefield. McCrann outlined how potential targets now range from critical infrastructure and airports to major sporting events, public gatherings, and national landmarks, underscoring the need for broader thinking around defense and protection.
The piece highlights McCrann’s perspective on the urgency of adopting cost-effective, scalable counter-drone solutions informed by real-world lessons from Ukraine and reinforces DroneShield’s role at the center of the evolving counter-drone market.
View The Media Coverage
Read the full article from Sinéad Baker, a Military and Defense Correspondent based in Business Insider’s London bureau, here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 62.9 million, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Top-tier business publication
- Readership: Business decision-makers and investors
- PR campaign activity: Subject matter expert (SME) interview placement
Quoted: What Our Client Said
Business Insider reported that Matt McCrann, CEO of DroneShield’s U.S. arm, said that in the U.S. alone, “there’s a lot of area to cover,” from critical infrastructure and large gatherings to speaking events and landmarks.
He also told the publication that week after week, there is rising “alertness about drones and the threats that they pose” and awareness that drone defenses are inadequate is “snowballing.”
In a specific example regarding sporting events, he shared that “there’s at least a couple of games every couple of weeks or so where there’s a high-profile drone flying over a stadium of 70,000 people and nobody knows the source of that drone or its intent.”
Insights On How We Secured This Media Coverage
At Wise Up PR, we are experts at gleaning headline-grabbing commentary from our spokespeople during subject matter expert (SME) calls to quips we catch during day-to-day communications.
This piece is a perfect example of how a client’s genuine viewpoint offers great pitching material. By targeting the right journalist, with the right type of “take” from a spokesperson, this sets the stage for an interview that provides an authentic, impactful industry insight.
While our clients are the experts in their respective industries, our value comes in by helping them discern which nuggets of their thought leadership are most likely to resonate with media.
The article also highlights the globalization of media coverage in media outlets, with reporters across the globe showing interest in companies (no matter where their headquarters are located) that are making a difference. At Wise Up PR, we see the value of “borderless” public relations when it makes sense, uncovering more avenues for us to secure the kind of coverage that matters most for our clients.