Defense Mirror recently featured a write-up on Echodyne’s launch of EchoWare, a robust software platform that acts as middleware between Echodyne radars and system Command and Control (C2) and solution platforms, delivering a single high-fidelity data interface for Echodyne’s advanced cognitive radar capabilities. Echodyne has been a client of Wise Up’s for over four years, where our team supports across media relations, content creation, and social media.
In the article, the launch of EchoWare takes center stage at a critical inflection point for the need for advanced radar technology across Defense, Government, Critical Infrastructure, Public Safety, Drone-As-First-Responders operations, Advanced Air Mobility, and beyond. The software platform helps partners and customers quickly integrate and deploy radars into their systems and solutions.
The piece covers how the new product allows for the seamless deployment of networks of radar, customization of radar data, and view of the radar data within the operational environment — all key capabilities to realizing the full potential of radar technology across Echodyne’s target markets.
View The Media Coverage
Read the full piece by Defense Mirror’s editorial staff here.
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 202,500, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Defense Trade Publication and Podcast
- Readership: Defense industry professionals, military stakeholders, and technology leaders
- PR campaign activity: New product launch campaign
Quoted: How Our Client Was Featured
Defense Mirror covered Echodyne within its news section, including both a photo of the new product at work – a network of drones deployed in the field – and a write-up on the product itself. Echodyne was also about to attend an industry event as the news was being announced, so the publication also included a nod to their booth and attendance at the event in case the audience would like to check the technology out in person.
Insights On How We Secured This Media Coverage
At Wise Up PR, we understand that product launches don’t happen every day. In fact, sometimes they only happen every few years. Therefore, when we are made aware that a new product is about to hit the market, we are keen to strategize well in advance to ensure we are giving it the spotlight it deserves.
This means working hand-in-hand with our clients to ensure press materials explain the specifications, market fit, and use cases in a way that is both focused and broad across the relevant media landscape. This takes a certain level of PR expertise that is only earned from doing countless product launches over the years, as we have at Wise Up PR.
This piece of coverage was landed as a result of our campaign to spread the product news across all relevant key media verticals – Defense / Defense Technology, Critical Infrastructure, Security, Government, Advanced Air Mobility, and General Technology. As with every product launch, we know that the key to success and maximized awareness is that no media target stone is left unturned.