In a recent article from S&P Global, published on November 5, 2025, bitsensing’s partnership with Korea Wide Group was featured. The two companies teamed up to deploy a pilot project to equip more than 500 city buses with advanced driver assistance system (ADAS) technology and the team was on the hunt to promote the partnership on the global stage. bitsensing has been a client of Wise Up’s for several years, where we support the team across their media relations and content creation programs (see our case study here for more details).
The article delved into the purpose of the pilot, which was for Korewide Group and its affiliates, Gyeongbuk Express and Jinan Express, to test bitsensing’s ADAS kit across its fleet. This includes piloting the ADAS Kit for both increased safety in the buses, as well as algorithm refinement as the pilot scales.
With bitsensing’s goal to deploy similar pilot projects globally, this piece highlights a framework that can be adapted to any busy metropolitan area.
View The Media Coverage
Read the full article from S&P Global’s AutoTechInsight team, here (paywalled).
About This Media Outlet And Media Coverage:
- Unique Monthly Visitors (UMVs): 7,800, as of the most recent data (more media outlet details from SimilarWeb)
- Media Type: Automotive research and intelligence publication
- Readership: Executives, analysts, product teams, and other stakeholders across the automotive industry
- PR campaign activity: Partnership announcement placement
Quoted: How Our Client Was Featured
bitsensing’s pilot project with Koreawide Group was featured in the AutoTechInsight section of S&P Global Mobility (a division of S&P Global). AutoTechInsight is a strategic automotive research and intelligence platform that covers important market news for decisionmakers across the automotive industry.
Insights On How We Secured This Media Coverage
Media is changing every single day and some of the landing spots for your news might not be through traditional media outlets. Major analyst firms, like S&P Global, sometimes have insights columns, where analysts cover industry news much like reporters (sometimes in even more detail, as they tend to be deeply ingrained in the technical aspects of the industries they are responsible for).
For this reason, Wise Up PR is keen to reach out to analysts who draft regular content in order to spread our clients’ news not only as far and wide as possible, but into highly-targeted, nuanced landing spots where their key audiences live. With this particular piece of news, we knew that industry movers and shakers look to AutoTechInsights not just for the latest on automotive trends and market leaders, but also to find vendors for various projects they are working on.
Looking into unique landing spots like this helps PR not only increase brand awareness but also better position the company for organic lead generation.