Get the inside scoop from our team on the biggest headlines we’ve secured for our clients. We spotlight the most notable media coverage we’ve landed and share insights into the key factors that helped these stories to be published.
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Clients In The News is a distinct, editorial-focused section of the Wise Up PR website that offers insight from our team into how we secured specific pieces of earned media coverage for our clients. The purpose of these articles is to provide concrete examples of our approach and work in action, including highlighting our thinking in terms of strategy and media relations tactics.
All types of client media coverage are featured within Clients In The News. This includes trade, national and international earned media articles and interviews, with the idea being to provide a breadth of examples and insights across the Wise Up PR roster of clients and industries.
We’re a B2B PR agency specializing in media relations that offers a senior-only team that builds customized strategies and campaigns for a varied roster of clients. We build bespoke strategies to secure earned media coverage that is tightly targeted to our clients’ most important audiences of buyers and prospects. By contrast, a newswire service distributes an approved press release across its network of media publications.
You will see from Clients In The News that our agency has the capabilities to secure a varied type of earned media coverage, from high-impact trade outlets to national or international business publications. With each client relationship, we first identify a B2B brand’s target audiences and then map our media relations activities to these audiences’ most read or respected outlets to ensure coverage reaches and influences the right stakeholders.
Clients In The News is different as it publishes editorial articles written by the Wise Up PR team about how we secured specific pieces of earned media coverage for our clients. The Client Newsroom instead publishes a select sample of our clients’ press releases, with no editorial input from our team, with the purpose being to support wider awareness of such announcements via our own agency website.
